AI search optimization services
We build or rebuild your website so ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot can find it, understand it and trust it enough to name you inside the answer. A free demo call, a monthly report with the raw data attached, and no lock-in.
20 minutes with a person: we'll show you whether Google and AI assistants recommend you today.
Agencies sell this under four other names: generative engine optimization (GEO), answer engine optimization (AEO), LLM SEO and AI SEO. It is one discipline with four labels — making a business easy for an AI to find, understand and quote. We use the plain name because that is what the people who hire us actually type.
Google Analytics 4 for one client, a plastic surgeon in Bogotá: the 73% is from September 2026 (2 to 29) and the visits from 1 July to 25 October. The screenshots are right below and in the full case study.
Real case · Plastic surgeon in Bogotá
This is the site of Dr. Daniel Ramos, a plastic surgeon in Bogotá.
Patients confirmed by the doctor as of 4 October 2026. Clicks and visits: his Google Analytics; the 73% is from September (2–29) and the screenshot covers 1 July to 25 October. A real case, not a promise.
How it works
People treat AI search as a black box. It is not. When ChatGPT, Gemini or Perplexity answers a question a business could solve, it makes the same three decisions every time — and each one is a place where most sites lose.
For anything local, recent or specific, the assistant runs a web search and reads the top results. If your page is not there, or its text is painted by JavaScript the crawler never runs, you were never a candidate. We ship server-rendered HTML, a clean sitemap, fast pages, an llms.txt file and explicit permission for AI crawlers. Most AI visibility failures are retrieval failures, and they are the cheapest to fix.
The model has seconds to pull facts out of the page: what you do, where, for whom, at what price, with what proof. We write pages that answer one question each, open with the answer, use headings shaped like questions, and carry matching structured data — Organization, LocalBusiness, Service, FAQPage. A homepage that says it crafts experiences extracts as nothing.
Assistants triangulate. If your name, services, city, phone and prices match across your site, your Google Business Profile, directories, reviews and press, you are a safe answer. If they conflict, or you exist only on your own domain, the model quotes a competitor it can corroborate. We fix the consistency and build the third-party footprint, which matters more for AI visibility than it ever did for a classic ranking.
If a tactic does not help an assistant find you, understand you or trust you, it is noise — however it is packaged.
What's included
All of it sits in one monthly retainer. There is no minimum term, and the first charge only happens after you approve the first delivery.
Transparent reporting
The most common complaint about AI search optimization services is that nobody can tell whether they worked. A proprietary AI visibility score with no data behind it is marketing, not measurement. These are the four numbers we report, where each one comes from, and how you check it yourself without asking us.
Sessions arriving from chatgpt.com, perplexity.ai, gemini.google.com, copilot.microsoft.com and claude.ai, in your own Google Analytics 4 property. You have the login. GA4 now groups them as AI Assistant, so you can read it without us.
Every form carries UTM capture and a plain how did you find us field. When a lead says ChatGPT, or arrives tagged utm_source=chatgpt.com, that is a named person, not a score. We send the list, not a count.
We agree on the twenty questions a buyer would actually ask, run them on ChatGPT, Gemini, Perplexity and Google AI Overviews once a month, and send the answers with screenshots — the ones where you appear and the ones where you do not. The prompt list is yours; run it yourself any time.
Impressions, clicks, average position and the new queries you started surfacing for, straight out of your Search Console. Assistants search the web before they answer, so this is a leading indicator of AI visibility, not a separate scoreboard.
No proprietary index, no black-box score, no dashboard you lose access to when you leave. Everything above lives in accounts that are yours, and the report is a document that shows its sources.
Built for AI agents too
More and more people ask ChatGPT or Gemini to search, compare and book for them. If your site can't be read and operated, the assistant moves on. Ours are built to Google's guidelines for agents, and we check it.
Audited across our own twenty pages: 767 controls, not one without a name. The guidelines (web.dev) ↗
Book my free demo →Included in every site we build.
Free demo
In 20 minutes we search for your business the way a customer would on ChatGPT, Gemini, Perplexity and Google AI Overviews, and show you which answers you appear in, who gets named instead of you and what it would take for them to pick you. If it makes sense to work together, we send you a proposal made for you, with scope and timeline in writing; if not, you keep the advice anyway.
Fit
How we work
In 20 minutes we show you how the assistants see you today and talk about what you sell, to whom and where. If it fits, we send you a proposal made for you.
If the proposal works for you, you get a link that asks for what we actually need to build: what you sell, to whom, in which cities and languages, your current site, your materials. Ten minutes.
You see it on a preview link while it is being built, not in a presentation. You send feedback and we make the changes you ask for, as many times as it takes. Nothing is published and nothing is charged until the site is what you wanted.
When you give the go-ahead, we coordinate the accesses needed to publish through a secure link — never over chat — the site goes live and the first charge happens. From then on it is a monthly retainer with hosting, maintenance and edits by message, cancellable whenever.
AI search optimization services make your business the source an AI assistant cites or recommends when it answers a question. In practice that means three things: fixing the site so assistants can crawl and read it, writing pages that answer one question each with structured data that matches, and making your facts consistent and corroborated across Google Business Profile, directories, reviews and press. The same work is sold as generative engine optimization (GEO), answer engine optimization (AEO), LLM SEO and AI SEO.
Serious work is a monthly retainer, because sites, profiles and content need continuous attention and one-off audits rarely change outcomes. What it costs depends on size: how many pages, languages and cities or markets, and how much new content a month. At Clicalto, Google and AI search optimization is included in every project, with no minimum term and the first charge only when you approve the first delivery. We start with a free 20-minute demo call and, if it fits, send you a proposal made for you with the scope and the exclusions spelled out.
It looks like four numbers you can verify without us: AI referrals in your own Google Analytics 4, leads tagged by source with the names attached, a monthly run of twenty agreed prompts on ChatGPT, Gemini, Perplexity and AI Overviews with screenshots of the answers where you appear and where you do not, and impressions, clicks and positions from your own Search Console. If a provider reports a proprietary AI visibility score and will not show the referrals, prompts and leads behind it, that is marketing, not measurement. Ask for the raw data and the account logins in your name.
All three are the same programme run well. Generative engine optimization and answer engine optimization are marketing names for optimizing to be cited inside an AI answer; SEO is what gets you into the search results the assistant reads before it answers. Because every major assistant runs a web search behind the scenes, you cannot have the AI layer without the search layer. Judge a proposal by whether assistants start naming you, not by the acronym on the cover.
Start with retrieval: server-rendered HTML, a sitemap, fast pages, and robots.txt that allows AI crawlers. Then extraction: one question per page, the answer in the first two sentences, headings shaped like questions, structured data that matches the content, and an llms.txt brief. Then trust: identical name, services, city and phone everywhere, a complete Google Business Profile, reviews that describe the actual service, and mentions on the third-party pages that already rank for your query. Finally, measure it before you publish anything, or you will not know which part worked.
Either, and the audit decides. If the site is server-rendered, reasonably fast and structured, we fix it in place: structured data, llms.txt, answer-first rewriting, question pages, internal links. If the content only appears after JavaScript runs, the pages are one long scroll with no headings, or it is locked inside a builder we cannot change, a rebuild is cheaper than fighting it — and the rebuild is included in the same monthly service. We will tell you which one you are before you commit to anything.
Be specific, be consistent and be corroborated. Assistants recommend businesses whose specifics match the question: the exact service, the city, the language, who it is for, the price range. Put those in plain text on the page rather than implying them. Then make sure the same facts appear on your Google profile, in directories and in reviews, and get mentioned on the best-of pages that already rank for your query. Vague positioning is the single biggest reason a good business never gets named.
Technical fixes — rendering, robots.txt, structured data, speed — are picked up within days to weeks. Question pages start surfacing in four to eight weeks on an established domain, longer on a new one. Trust signals compound over two to three months. On our client sites, referrals from chatgpt.com appeared in the first month after launch and leads attributable to AI assistants within six weeks. Anyone promising results in two weeks is selling you something else.
Three quick checks you can run today. Open your site with JavaScript disabled: if the text disappears, assistants cannot read it. Search your brand and your main service on ChatGPT and Perplexity with location included, and see whether you are named. Then open Google Analytics and look for referrals from chatgpt.com and perplexity.ai in the last 28 days: if there are none and your competitors are being recommended, the gap is retrieval or trust, and both are fixable.
Most agencies added AI search to an existing SEO menu in the last year, so the label alone tells you nothing. Four questions separate them. Do they fix the website itself or only write content? Will they show a number from a real client, with the analytics behind it? Will they show you how the assistants see you today before asking for anything? Can you cancel monthly? Refuse guaranteed ChatGPT rankings, proprietary scores with no data, and twelve-month lock-ins. Our own answers to those four are on this page, which is the standard we think you should hold anyone to.
Yes. Clicalto is operated by Thrust X LLC and works in English and Spanish across the United States, Latin America and Europe. Our reference case targets patients in the United States from a practice based in Bogotá, and the site runs in both languages. Everything is done remotely by message; there is no office visit and no time-zone requirement.
You cancel by writing a message, at the end of any month. The site's content, your Google Analytics, your Search Console and your Google Business Profile are in accounts in your name, the domain stays yours, and we export your content and data for free. There is no exit fee and no clause that keeps the site hostage. A provider that cannot describe its offboarding in two sentences is telling you something.
The full guide: how assistants decide who to name, a 12-point checklist, how to monitor it and the mistakes that quietly make you invisible.
What a specialist costs in 2026, the four ways to get the work done, and an honest answer about which one fits a business your size.
Demo call · free
It's for getting to know each other. You tell us about your business, we research for free how people search for you and what it would take for you to show up, and we show you live how an agentic website works.
20-minute video call, in English or Spanish. Free, no commitment. If we're not a fit, we'll tell you straight.