Real estate & hospitality · Medellín, Colombia · New site since Sep 7, 2026
From nine months without leads to six inquiries in its first month
Four lines of business competing for one screen, an inventory published by hand and nine months without a single lead from the site. We restructured the homepage around visitor intent and built a private workspace where an assistant turns raw details into a finished listing in minutes, without risking the rankings. In its first month, the new site brought in six sales inquiries and more than doubled Google clicks to the for-sale pages.
Case delivered by Alejandro Muñoz · Everyplace · everyplace.co
Numbers
The situation
Four intentions on one screen. Buyers, travellers, investors and owners needing management all landed on the same page with no clear path for each.
Rankings that could not be risked. The site already performed in search. A careless URL restructuring during the redesign would have wiped that visibility out.
Slow, manual inventory. Publishing each listing meant writing, entering specs and uploading photos by hand. The result: stale inventory.
What was done
A homepage organised by intent. Three entry points — buy, stay, invest — take each visitor to their own path from the first second.
Editorial design, not a listings grid. Large photography and careful typography: a magazine, not a database.
Private workspace. An authenticated portal separates drafts, approvals and live inventory, with roles. The team publishes without depending on a developer.
AI assistant for new listings. Generates title, description and structured data (area, bedrooms, bathrooms, neighbourhood, price) from the basic property details.
Bilingual from the base, ranking-safe migration. Spanish and English share a structure so they never drift apart, and every URL and metadata was mapped before launch.
Results
In the previous nine months the site had not produced a single lead. In the new site's first month, from September 7 to October 6, 2026, six sales inquiries came in through the form: four about real estate projects, including people looking to invest in Medellín, and two from owners looking for property management. On top of that, 19 people opened Everyplace's WhatsApp from the site.
On Google, the for-sale pages went from 12 to 29 clicks versus the previous 30 days (+142%), and the share of impressions that end in a click rose from 0.6% to 1.7%. Three buying searches that brought no clicks — “medellin real estate for sale”, “medellin real estate” and “medellin colombia condos for sale” — added up to 11.
The rentals section moves people to the next step: 139 clicks through to the rental platforms in a month, 59.7% from search engines and 15 from ChatGPT. And all 275 properties live in the portal, editable and publishable by the sales team: publishing a listing went from an afternoon to a few minutes. Sources: Google Analytics, Search Console and the site's forms.
What we learned
Ranking was never the hard part here. A site that ranks but does not convert wastes the traffic it earned. Restructuring the homepage around visitor intent turned that traffic into real inquiries. October brings the next step: optimizing conversions and visibility in AI assistants, where ChatGPT already sends visitors who end up on the rental platforms.Alejandro Muñoz
What the client says
Excellent. We have been clients for a while and it has been a very good service: personalized, attentive, agile. As a company in a phase of strong expansion, it is something we needed.
We recommend them 100%.
Translated from Spanish · see the original
Excelente. Hemos sido clientes desde hace tiempo y ha sido un servicio muy bueno: Personalizado, atento, ágil. Como empresa en proceso de expansión fuerte, es algo que necesitábamos. Los recomiéndo 100%.
What the client says
I have been working with Alejandro for about 4 years and it has always been excellent service. He responds quickly and solves situations when we need it.
He helped us fix problems with our website, which had been built by someone else, and now he has it running without problems and bringing in client traffic.
I recommend him 100%
Translated from Spanish · see the original
Trabajo con Alejandro ya hace unos 4 años y siempre ha sido excelente servicio. Nos da respuesta rápido y soluciona situaciones cuando lo necesitamos. Nos ayudó a solucionar problemas con nuestro website que había sido hecho por alguien más y ahora lo tiene andando sin problemas y trayendo tráfico de clientes. Lo recomiendo 100%
The evidence
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