Cattle nutrition · Colombia · 12 months · 2025 – 2026
Google traffic more than tripled in a year, without redesigning the site
A mineral-salt producer with 50 years of history and a site with whole sections missing from Google's index. Technical and on-page work only: sitemap, titles, canonicals, internal links. Monthly clicks from Google went from 138 to 484 and impressions from under 3,000 to over 30,000.
Case delivered by Alejandro Muñoz · Produgán · salparaganado.com
Numbers
The situation
No working sitemap. Whole sections of the site were not indexed.
Invisible products. The horse, pig and buffalo salt pages had no title or description and were absent from the index. So was the company history page.
Split authority. Duplicate blog paths without canonicals, a wrong heading hierarchy and weak internal linking.
What was done
Indexing recovered. Sitemap created and submitted with 53 indexable pages, excluding cart and checkout.
Metadata in the farmer's language. New titles and descriptions for the product pages that were missing, and rewritten on nine pages to fit Google's display format.
One version of everything. Duplicate blog paths consolidated with canonical tags.
Structure. Internal linking aligned with real navigation and a corrected heading hierarchy.
Results
Monthly clicks from Google went from 138 in November 2025 to 484 in the last 28 days. Impressions, from under 3,000 to over 30,000 a month: 243,000 appearances and nearly 4,000 clicks in the year, with an average position of 5.6. “sal para ganado” sits at position 4.9 and “cuál es la mejor sal mineral para ganado” at 3.3.
Brand searches sit in the top 5 (three in the top 3) and generic product searches between positions 3 and 7. The next step is CTR: lifting it from 1.6% to 2.5% would add about 1,800 visits a year without a single new page.
What we learned
Foundational work — recovering indexing, fixing the technical layer, writing the metadata properly — tripled traffic without creating new content. Before writing more, make sure Google can read what already exists.Alejandro Muñoz
What the client says
I wanted my company to be easy to find on Google, but with the service provided by Clicalto we went on to dominate Google searches in our sector. I rate them as an organized company that ALWAYS puts results before charging fees.
Translated from Spanish · see the original
Quería que mi empresa se encontrara fácil en google, pero con el servicio prestado por clicalto pasamos a dominar las búsquedas en google, en nuestro sector. Los califico como una empresa ordenada y donde priorizan SIEMPRE los resultados antes que el cobro de honorarios.
The evidence
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